Your join link makes it easy for you to share your story and get contributions. But who should you involve? And how? Finding the right people to tell your story and creating an informative video brief will improve the content you receive.
The 'right' people
It always helps to ask the questions when thinking about who to bring in: Who is passionate about this topic? Who is most knowledgable?
You won't always know this, which is fine, and it doesn't mean you need to make your story exclusive - there may be interesting perspectives out there that you haven't considered. But people who really care should be more willing to take part, and their passion will come through in their uploads.
How do I find them?
Think about where your people are most engaged. It could be your own networks. It could be others', in which case, can you collaborate to get your story in front of the right eyes? Encourage people to tag and share with anyone who they think will be interested.
Maybe another medium like email or WhatsApp is the best way to reach who you're after. It's worth taking a multi-channel approach to see what works.
Get influential people to help
Whether it's leaders or managers within your organisation, or other motivated individuals, it can help to have others bring attention to your story. Getting them involved in stories can encourage participation in current or future stories, and if they don't want to get involved themselves they can use their influence to engage others.
Give them enough information
Make sure you give them enough information in your story brief so they know what's happening and feel comfortable taking part. This includes the purpose of the story and what will happen to their uploads.
Example - Beautystack
Check out this Instagram callout from Beautystack.
They wanted beauty professionals to unite and share their experiences amidst uncertainty over when they could return to work following the COVID pandemic.
They've used video effectively to personally address and galvanise their community, clearly explaining what they're doing, why they're doing it, and who is suitable. More detail is mentioned in the caption, along with a call to tag the right people.
And here's what the callout led to...