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  2. Getting started

How to create a story

Inspire your contributors to give you great content

HubSpot Video

Starting a new story properly will give you the best chance of success. Here's a quick guide to help.


The details you enter when setting up your story are a brief for your contributors. Communicate what your story is about and what you want people to do.

Title: Make this concise and relevant to the story. For example, if the story is about New Year's Resolutions, you could simply call it that.

Video: This is your chance to talk directly to your contributors. Welcome them to the story and share any relevant information. You could state the purpose of the story, why you picked them to take part, where their footage will end up, instructions, filming tips, or just a simple welcome. It doesn't have to be long, but we have found that stories with videos get roughly 50% more uploads, so it's recommended! 

Description: Use this space to add information about the story and what you would like people to do. You may have a clear idea of what you want - if so, give some guidance. Guidance can include what you'd like people to capture, and/or how you'd like them to capture it (think filming tips). Otherwise, you might want to leave it open and let the story come to you. Every story is different. 📖

Story author: This will appear on the uploader, along with an avatar, giving your story that personal touch. It's nice for people to know who's addressing them. 😊